In 1935, the family Laurits Nielsen moved from Venø to the most northern
town of Denmark, Skagen. Laurits worked as a fisherman until 1939, where
the company Laurits Nielsens Fiskeeksport was founded. As a former fisherman,
he had a “nose” for quality and business. The fish were bought and sold in
Denmark and abroad. Little by little, business expanded.
The good idea
Villy Nielsen, who worked in fish purchase, also assisted his farther in the business.
He noticed an increasing interest for lobster claws, which were actually considered
a waste-product. Therefore they decided to establish a production of the meat from
the lobster claws, which then was sold as a delicacy on export market.
A quick decision
Immediately, they started looking for a suitable location and found a renovated barn,
about 20 km south of Skagen. The building, situated in the middle of the town,
suited the need for space. Without much time for reflection, they bought the building
and the land included for approx. DKK 11.000 = € 1470.
Probably people wondered; “Why in Aalbæk?“I was also a bit worried in the beginning
but once the production was running, I was convinced of success”. That was, what one
of the founders of Launis, Villy Nielsen, said.
With only a handful of skilled women and a resourcefull man to help, a healthy business
From lobsters to prawns
There was only one problem about the idea with the lobster claws: Suddenly the fishermen
didn’t catch any lobster! Challenged by no available raw materials and a new, not producing
factory, they decided to buy a consignment of prawns instead – and the sale was quite good.
Therefore, Laurits Nielsen & Son, which the factory was also called, started to produce fresh
peeled prawns in brine.
During the sixties, the minimum size of lobsters was dramatically reduced and peeling the
meat of the lobsters was no longer profitable. Therefore, the core product turned into being
fresh peeled prawns in brine instead.
Only 3 years after production-start in Aalbæk, a second production of prawns was opened in
the village Taars, close to Hjørring.
The first prawn peeling machine
In 1967, the company Laurits Nielsen & Son, was converted to Launis Fiskekonserves.
At the same time the first prawn peeling machine was installed in the factory.
Production increased and soon it was necessary to secure more capacity in Aalbæk.
In 1966 the number of workers, employed in the the two factories, had increased
to 160. Approx. 3000 kg hand peeled prawns were produced a day. As a comparison,
today only 20 workers produce approx. 6000 kg – of course with help from machines.
The 70s - The development increases
1973 was a milestone for Launis. The company name was changed to Launis
Fiskekonserves A/S and yet another expansion was necessary.
For various reason however, only five years later – in 1978 – the new Launis
factory on Industrivej in Aalbæk, was opened. At the same time, herring production
was started in the old factory on Læsøvej.
The 80s - The third generation joins Launis
The following years, evolved the company. Gert Nielsen returned to Denmark after
some years abroad and joined the company in 1982. The new factory was further
expanded and production of caviar and fish terrines began.
Production of prawns, herring, caviar and fish terrines was now placed at the address
Industrivej Nord in Aalbæk.
The 90s - The prawn factory in Skagen
In 1994, the production of prawns was re-located to a new factory in Skagen. Today Launis fresh peeled prawns and other products in brine are all produced in Skagen by the use of modern production technology.
The 00s - The 5th leg of production becomes a reality
The 5th leg of production became a reality in 2010, when Ane Katrine Jonassen, the fourth generation after Lauritz Nielsen, started the production of fish cakes at Industrivej Nord in Aalbæk.
The 10s - Fusion and back to basics
Villy Nielsen past away in 2014 after a couple of years of illness. Villy Nielsen's grandchildren Ane Katrine and Jonas took over the majority of Villy's shares and are now, together with Gert Nielsen, the owners of all Launis shares.
In 2017 Nielsen Fiskeeksport was sold to SweDan Pelagic, a company controlled by FF in Skagen. Shortly hereafter, Jonas Nielsen returns home and joins Launis. In 2018, Launis fusions all activities in terms of herring, fish cakes, paté, and caviar with Tenax Sild in Nyborg under the name Tenax Sild.
Today, Launis A/S focuses on the production and sale of freshly peeled, Danish prawns - which was where it all started in 1958. The production site remains at the factory in Skagen, where it has been since 1994.
Quality and taste is the main thread
Throughout the years, the strong sense of quality and professionalism has been the
core value in the company history. We have always taken pride in producing products
of high quality with delicious taste. No matter if producing prawns, crayfish tails or surimi, fine raw materials, the exquisite recipes and the uncompromising high quality will always be our trade mark.
Our location close to one of the biggest harbors in Denmark, gives us easy access to
steady supply of fresh raw materials, which enables a fast supply chain. This is the foundation of continuous growth and development of the company now and in the future.